Saturday Stats: Keep Your Eyes on the Data Prize
Savvy marketers today recognize the great value of the unprecedented amount of data now available to them. And they know it’s essential to get a handle on data analytics and proper data governance if they want to truly benefit from that treasure trove.
Want proof? According to DMA’s recently released Statistical Fact Book 2013:
• Almost 85 percent of marketers will be taking additional steps to protect customer data and privacy in 2013.
• Almost half of best-in-class marketers are applying behavior to customer scoring.
• A quarter of marketers said that the biggest challenge they’ll be facing in 2013 is analyzing data, followed by applying data.