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Archive for 2013 June


Data to the Rescue!

Lately, I’ve been encouraging marketers to step up and assume the leadership mantle for data stewardship at their companies. Another role is calling out for your leadership, too: Master of data-driven insights. Your position atop

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Are We Entering a New Age of Dis-Content?

John Immesoete, Chief Creative Officer at Ryan Partnership, poses a great question, one every modern marketer should be contemplating: are we entering an age of dis-content? If the answer’s yes, how can today’s savvy marketer

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