Saturday Stat Series: Three Big Priorities for Marketers

Welcome to our new Saturday Stat Series on DMA’s Statistical Fact Book 2013!  Each week, we’ll feature a Tuesday teaser leading up to a Saturday feature on a category from the Fact Book, highlighting points of interest that the numbers can tell us. We’ll be doing this every week for ten weeks until DMA2013 Conference and Exhibition, so get hyped up!

 

Tuesday Teaser:  Can you guess the top three marketing channels that organizations plan to prioritize in 2013?  Give up?  Have a look at this chart below (click for high-res image):

SSS SS 1

 

Did you guess correctly? The digital realms of websites, email, and social media are all the highest priorities!

 

This Saturday, we’re going to be talking about the power of email marketing messages.  Join us, and join the conversation!

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