Saturday Stat Series: Print and Online Catalogs Go Hand-in-Hand

Welcome to this week’s Tuesday Teaser, where we give you a just a taste of wisdom from the DMA 2013 Statistical Fact Book.  

While the number of print-only catalogs has declined by over 50 percent from 2011-2012, it may surprise you to know that the number of online-only catalogs has not risen by nearly so dramatic a margin.   Check out the following graph to see what is the most significant category:



It would seem that the rising business model is a healthy marriage between print and online content; although the number of online/print publications declined between 2011-2012, it was by a very insignificant margin.  Publications which balance online and print materials are still very clearly dominating the market.

Tune in on Saturday, when we discuss the channels catalog retailers are using to market their products.

**We would like to thank Lance Cummins, who brought an error with a previous version of this post to our attention.

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Our Saturday Stats and Tuesday Teasers come to you each week leading up to our DMA2013 Conference in Chicago. To take a deeper dive into the material covered in the Fact Book, please click here

Feel free to share your thoughts, experiences, and perspectives with us in the comments section below!

  1. Lance Cummins

    August 16, 2013

    Thanks for this little tidbit. I do have a question. You say that the number of online only catalogs has declined from 2011 to 2012, but the graph seems to show that increased from 2,300 to 2,609. Am I just misreading this chart?


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