Saturday Stat Series: Managing Web Experience with Content

Welcome to this week’s Tuesday Teaser, where we give you a just a taste of wisdom from the DMA 2013 Statistical Fact Book 

Want to glean some tips from the best of the best?  This chart shows the major strategies for web experience management employed by best-in-class companies.  The top choice, employed by 56% of companies, is the addition of more compelling content to the website, to keep consumers interested and engaged.  Check out the others, too:

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What do you do to manage the web experience of your customers?  Share your strategies with us in the comments below!  And be sure to stay tuned for Saturday’s Stat, where we look at how most consumers prefer to connect with brands and companies they trust.

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Our Saturday Stats and Tuesday Teasers come to you each week leading up to our DMA2013 Conference in Chicago. To take a deeper dive into the material covered in the Fact Book, please click here. 

Feel free to share your thoughts, experiences, and perspectives with us in the comments section below!

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