Saturday Stat Series: Game-Changers vs. Fads—Search Trends and Technologies

Welcome to this week’s edition of Saturday Stats, where we give you a just a taste of wisdom from the DMA 2013 Statistical Fact Book.  

In the changing environment of the internet, it is crucial to keep up with new technologies and emerging trends in order to stay at the forefront of consumer awareness—at the same time, it’s also important to avoid “dud” technology that goes nowhere, and fad trends that burn out too quickly and leave your business high and dry.  Check out this chart and see what trends had companies talking, and which they did not rate as significant:

SSS Sat 5

The rise of mobile, unsurprisingly, had the highest percentage of companies rating it as “highly significant.”  Interesting, both the rise of mobile and Google algorithm updates rated as equal when considering both the “highly significant” and “significant” responses.  The trends considered least significant were the Bing/Yahoo merger, and the rise of local search.

Which of these trends or technologies does your organization consider to be significant for your search strategy?  Let us know in the comments!

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Our Saturday Stats and Tuesday Teasers come to you each week leading up to our DMA2013 Conference in Chicago. To take a deeper dive into the material covered in the Fact Book, please click here. 

Feel free to share your thoughts, experiences, and perspectives with us in the comments section below!

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