Could Sock Choice Be the New Driver of Predictive Analytics?
It’s pretty clear that men are wearing colorful socks as a major fashion element of style. If your grandmother told you, as mine did, to never trust a man who wears argyle socks with a business suit, then you may need to update your thinking on the profound impact of male sock self-expression.
Even former President George H. Bush (in photo, left) is on on the deal, wearing pink to the dedication of his son’s Presidential Library this summer. (The other Presidents may be following my grandmother’s advice, but this photo is not definitive.)
Here at the DMA office, we see dozens of gentlemen with socks as fabulous as their brilliant minds leading seminars, networking and contributing to our various member committees. (The ladies are no less brilliant, but they are usually not wearing such fancy socks. Perhaps that is a trend of the future?)
What does this say about the future of data-driven marketing? Does the preponderance of colorful and splashy sock-wearing forswear a melding of the analytics Math Man with creative Mad Man? Are sales of shorter length business pants an indicator of more interest in the new “dual brain” modern marketing career, and a more positive attitude toward economic growth? Predictive analytics gamesmanship aside, it’s clear that data-driven marketing is not the same stuffy industry of years past.
Big socks, pale socks, polka dotted socks. Silk stockings or toe liners. There is innovation afoot in data-driven marketing.
How are you dressing to See Data Differently?
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This is the fourteenth installment of the DMA “See Data Differently” series as part of our newly relaunched National Center for Data-Driven Marketing (NCDM). Join us at our annual “big data” conference, NCDM: Where Marketing Meets Big Data, and SEE DATA DIFFERENTLY. The National Center for Data-Driven Marketing program features new keynotes and exceptional speakers. Join us at NCDM: Where Marketing Meets Big Data. December 9-11, 2013, Las Vegas, NV.