Business Growth? Business Protection? DMA Gives You Both
As a DMA member, what do you want most from your membership?
This question is on my mind often as I meet with DMA staff and members. It’s also the basis for everything we do on members’ behalf.
I hope you see DMA as your partner in all of your marketing efforts. Many of you know the pleasurable aspects of belonging to DMA through networking with and learning from your fellow marketers at our national and special-interest conferences like DMA2013 coming up in October or the Email Experience Conference, as well as educational seminars and member get-togethers.
But your DMA membership can also help you manage the more painful parts of marketing in the modern world, such as compliance with myriad state and federal laws and regulations like CAN-SPAM and COPPA as well as self-regulation for ethical marketing practices.
You can access this information directly in face-to-face meetings with DMA staff and guest experts, in live or recorded webinars and in the many resource centers on our website.
Check Out These Resources On Your Next Coffee Break
Picking our favorite resources on the DMA member site is a little like picking a favorite child, but here are three that will give you plenty of useful information you can use right away :
- The DMA Corporate Responsibility Resource Center is a one-stop service center with dozens of tools, guides, info sheets and other helps, such as a privacy-policy generator, information security and identity-theft tools, environmental tools and legal resources.
- The Direct Marketing Institute is the in-person certification program taught in New York, Chicago and San Francisco.
- Two courses that will help you become a better marketer include Psychology of Marketing, a live online course, and Data Matters: Governance and Best Practices, an in-person courses with locations in New York and Chicago.
DMA is committed to empowering all members to grow and prosper through advocacy, compliance and education. If you have any questions or suggestions for new courses or workshops, please let me know in the comments section. We’re paying attention.