New Requirements! California Passes New Online Privacy Laws

Governor Jerry Brown on Friday, September 27,  signed a number of bills regulating the tracking of consumer data, the Los Angeles Times reports.

One of those measures, AB 370, requires websites to notify users if tracking technology is being used to collect information about their online activities.

The new law requires:

  • Disclosure of how the operator responds to Web browser “do not track” signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of personally identifiable information about an individual consumer’s online activities over time and across third-party websites or online services, if the operator engages in that collection. [An operator may satisfy this requirement by providing a clear and conspicuous hyperlink in the operator’s privacy policy to an online location containing a description, including the effects, of any program or protocol the operator follows that offers the consumer that choice.]
  • Disclosure of whether other parties may collect personally identifiable information about an individual consumer’s online activities over time and across different Web sites when a consumer uses the operator’s Web site or service.

Get Informed!

Today –  October 1, 2013, at 2 p.m., DMA and IAB will present a free webinar with Stu Ingis of Venable LLP.  Stu will walk attendees through the details of compliance for first and third parties under this new legislation. Stu is DMA’s and IAB’s outside counsel on privacy and government affairs.

Register now to take part in this important webinar!

 

 

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