Live from DMA13: Big and Small Names in the Hall
Monday dawned bright and early for the opening of DMA2013’s main sessions, beginning with opening remarks from DMA President and CEO Linda Woolley and a keynote from Terry Jones, founder of Travelocity.com and founding chairman of Kayak.com, which combined to bring the energy up and going from 8:45 in the morning all the way until the closing of the Exhibit Hall.
The second day of the Exhibit Hall’s opening featured a different type of energy from Sunday’s fun and hustle. On Monday, it seemed everyone had already run around and seen all the newness of the stands and colors (and tried their luck in our Taste of Chicago raffle)—and were now ready to absorb all the information at their fingertips. I found myself chatting with everyone—from the eager guys at the Schiele Group booth, who were returning to DMA Annual after a long absence to promote their new retooling as an integrated print, image, and mail source—to the folks at Fidelis Integrated Marketing Solutions—to the veterans and the VIPs at the Quad Graphics booth.
The popular Ask-the-Experts round tables in the back filled right up at 12:30, where attendees can visit experts seated at a variety of tables and ask personalized and targeted questions. Of course, it was important to make sure you were talking to one of the designated experts, and not just making a friend at the neighboring Adobe Festhaus! The Festhaus, located at the back of the hall, between the round tables and the DMA Village, features a variety of drinks available to tired, thirsty guests looking for a refreshment (or two).
In fact, many booths feature comfortable seating for attendees who would prefer to peruse the exhibitors’ informational materials in a leisurely fashion. The IBM area on the northwest side even featured some white posterboards with markers nearby, allowing for attendees to write and create artistic messages about the value of data. One of my favorite seating set-ups was probably the one at the Selligent booth, which featured a long counter and tall seats, which made one feel as if one were sitting at a coffee bar chatting with business colleagues at lunch.
I capped off my day of walking the Hall by strolling down a level to peek in on a three o’clock session on Data and Analytics, sponsored by Teradata. I had to stand at the back when I walked in because the room was packed! The speaker, Olivia Geiger (Manager, Demand Generation, Teradata Applications), took us through a case study based on her own experiences running a conference, and then presented us with a step-by-step breakdown of Teradata’s recent study on how marketers view data analytics.
From the big names to the new faces, whether you were standing at the back of a packed session or reclining in a Networking Salon, there was still a great deal to see and do on the second day for our exhibitors. We’ll keep you posted on the haps here in the Hall—there’s still lots coming up!