2013 Trends to Guide Your Marketing Efforts

Most Americans think the country is on the wrong track and are worried about terrorist attacks. And there’s a 50% chance that any of us think technology has negative impact on our digital lives.

This summary of 2013 consumer trends compiled by the staff of The Week includes “33 fascinating things we learned about ourselves from polls this year.”

For marketers and our industry, it’s important to recognize that privacy concerns are among them.  “We’re troubled by technology’s effect on the nation,” the article reads,  “59 percent say the internet and social media are making Americans ruder (Weber Shandwick), and 69 percent think we’re too distracted by our gadgets (Harris Interactive). Evidence suggests they’re right. 49 percent of adults and 43 percent of teenagers admit to texting while driving even though they know it’s unsafe (AT&T/USA Today). 33 percent of smartphone owners say they’ve used their device during a dinner date. 9 percent admit to looking at their phones during sex (Jumio/Harris Interactive).”

DMA published an infographic for consumers to know the Truth About Marketing Data. It’s a great addition to your privacy pages and enewsletter footer to show that you and your company are responsible data stewards.

 

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