Introducing The DMA Book Club!

We asked and you answered!

We asked The Official DMA LinkedIn Group what their favorite past and current marketing books were and we got a wealth of responses.

See something missing? Let us know in the comments below or on the LinkedIn post so we can continue to build a comprehensive list of the best books in marketing!

Breakthrough AdvertisingBreakthrough Advertising
By Eugene Schwartz

Brian Kurtz, Executive of Boardroom Inc, says its among his favorites “Because it’s as much about human behavior as it is about ‘creative, copy and marketing.” Not one word has been changed from the 1966 original edition and it is 100% relevant today. “

 

 

Great LeadsGreat Leads
By Masterson & Forde

 

 

 

 

Ogilvy on AdvertisingOgilvy on Advertising
By David Ogilvy

Sheila Lothian says this is, “Endlessly fascinating and inspiring.”

 

 

 

Brand AidBrand Aid
By Brad VanAuken

 

 

 

 

All Marketers are LiarsAll Marketers are Liars
By Seth Godin

Ken Hurd says this is  “A quick read and great reminder on how marketers should focus on creating a ‘story’ about their products”

 

 

The New Strategic Brand ManagementThe New Strategic Brand Management, 5th Edition
By J N Kapferer

 

 

 

 

The Marketing ImaginationThe Marketing Imagination
By Theodore M. Levitt

 

 

 

 

PositioningPositioning
By Al Ries and Jack Trout

 

 

 

 

Tested Advertising MethodsTested Advertising Methods
By John Caples

 

 

 

 

New WordsNet Words
By Nick Usborne

 

 

 

 

Secrets of Successful Direct MailSecrets of Successful Direct Mail
By Dick Benson

 

 

 

 

Living the BrandLiving the Brand
By Nicholas Ind

 

 

 

 

80_2080/20
By Perry Marshall

 

 

 

 

Being DirectBeing Direct
By Lester Wunderman

 

 

 

 

Direct Mail Copy That SellsDirect Mail Copy That Sells
By Herschell Gordon Lewis

 

 

 

 

Mailing List StrategiesMailing List Strategies
By Rose Harperp

 

 

 

 

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