Introducing The DMA Book Club!

We asked and you answered!

We asked The Official DMA LinkedIn Group what their favorite past and current marketing books were and we got a wealth of responses.

See something missing? Let us know in the comments below or on the LinkedIn post so we can continue to build a comprehensive list of the best books in marketing!

Breakthrough AdvertisingBreakthrough Advertising
By Eugene Schwartz

Brian Kurtz, Executive of Boardroom Inc, says its among his favorites “Because it’s as much about human behavior as it is about ‘creative, copy and marketing.” Not one word has been changed from the 1966 original edition and it is 100% relevant today. “



Great LeadsGreat Leads
By Masterson & Forde





Ogilvy on AdvertisingOgilvy on Advertising
By David Ogilvy

Sheila Lothian says this is, “Endlessly fascinating and inspiring.”




Brand AidBrand Aid
By Brad VanAuken





All Marketers are LiarsAll Marketers are Liars
By Seth Godin

Ken Hurd says this is  “A quick read and great reminder on how marketers should focus on creating a ‘story’ about their products”



The New Strategic Brand ManagementThe New Strategic Brand Management, 5th Edition
By J N Kapferer





The Marketing ImaginationThe Marketing Imagination
By Theodore M. Levitt





By Al Ries and Jack Trout





Tested Advertising MethodsTested Advertising Methods
By John Caples





New WordsNet Words
By Nick Usborne





Secrets of Successful Direct MailSecrets of Successful Direct Mail
By Dick Benson





Living the BrandLiving the Brand
By Nicholas Ind





By Perry Marshall





Being DirectBeing Direct
By Lester Wunderman





Direct Mail Copy That SellsDirect Mail Copy That Sells
By Herschell Gordon Lewis





Mailing List StrategiesMailing List Strategies
By Rose Harperp





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